Management is not fully committed and reverts to meeting short-term goals.

One of the basic factors responsible for the effective implementation of ISO 9000:2000 is the Quality Management and its strong commitment towards the process. In case of facing certain conditions requiring short term planning, such objectives might have been defined which are totally the reversal of quality policy. These scapegoats really affect the quality policies. It shows the lack of management's commitment towards the quality goals. When Quality is compromised with the timely benefits, it definitely increases the failure cost and the massive drain of resources. The failure cost thus lead to decelerate the market share and future revenues.