Applying the TQM principle of continuous quality improvement to teaching requires an understanding of faculty discomfort with and resistance to the business-oriented approach of the TQM model. Schauerman and Peachy (1994), Heverly (1994), and Chaffee and Sherr (1992) describe some of the barriers to translating TQM to the classroom:
- faculty resistance to the notion of the student as customer or beneficiary;
- faculty resistance to interference in their disciplinary and teaching expertise;
- differences between faculty and TQM reward and recognition systems;
- threats to academic freedom;
- Costs of TQM training, which take away from direct classroom support.
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